Corporate Positioning


Today at the Climatecare conference, we had a great presentation from Lyn Longwell of Brickworks Communications about corporate positioning. She introduced us to the concept of disruption. This process involves identifying the norm or the conventional and blasting it apart with a radical innovative idea that becomes your corporate vision. Take Apple Inc for example. When they started, computers were beige boxes with numbers. They disrupted the norm with a new vision. Creative Tools for Creative Minds. This lead to the development of the stylish graphic based iMac, iPod, iPhone and iPad.


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