Corporate Positioning

by

Today at the Climatecare conference, we had a great presentation from Lyn Longwell of Brickworks Communications about corporate positioning. She introduced us to the concept of disruption. This process involves identifying the norm or the conventional and blasting it apart with a radical innovative idea that becomes your corporate vision. Take Apple Inc for example. When they started, computers were beige boxes with numbers. They disrupted the norm with a new vision. Creative Tools for Creative Minds. This lead to the development of the stylish graphic based iMac, iPod, iPhone and iPad.

Advertisements

Tags: , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: